SEO Services for Education 
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Organic Search Educational SEO [Search Engine Optimization] for Education Institutions and Educational Websites 

Digital Marketing and SEO for Educational Organisations Case Studies >  

Content Ranked Delivers Results
These are results for two national education businesses that operate in a competitive digital space in the United Kingdom.

Of course I would not share any confidential information and so hide each of my clients’ brands, and the commercial intent keywords from their niche.

Over periods of 15 and 12 months respectively, each business benefited from an increase of more than 50% in organic leads and achieved very ambitious growth targets ahead of schedule.

Both businesses are EdTech start-ups, competing against each other as well as established companies that have had tens of millions of £/$/€ in investments in recent years. As you can see my clients are both doing well and currently dominate their sector in the UK without spending millions.

Results of education seo with content ranked
education seo client Keyword performance
SEO for education client traffic growth
Education SEO client traffic increase working with content ranked

The most common of all frequently asked questions – what are Education SEO Services?


Education SEO Services cover the multitude of variables that contribute to putting a webpage at the top of search results.

Search Engine Optimisation, or SEO, Services are intended to increase visibility and ultimately organic search traffic to webpages. These are often provided by specialist agencies or freelancers who are experienced with all aspects of digital marketing and with multiple business models.

SEO increases brand, service and product awareness, website and social media traffic, sign-ups, leads and conversions for a project. It is normally carried out for commercial intentions and objectives, but not always.

A serious SEO campaign ensures a website is properly structured, the technical aspects function well, the content on the website is properly targeted and optimised, and that there is an integrated off-site promotional campaign.

The real objective of SEO is the conversion of a searcher, to a visitor, to a reader, and ultimately into a sign-up, enquiry, phone call, email, lead or sale of any description. Of course, this is relative to the purpose of the landing pages and the search intent behind the keyword(s) being targeted in the first place.

If that all makes sense to you, great. You are well ahead of most of the education industry already.

SEO in Education helps focus digital marketing efforts on the areas that tangibly increase awareness and ultimately enrolment for private tutors, courses, educational consultants, agencies, schools, colleges and universities.

Educational institutions also increase the digital visibility of non-admissions-related content. Perhaps to announce new staff, awards, accreditations, results, present research, a change of location or new building, or to promote an offline event.

There are a myriad of other motivations for educational organisations to appear at the top of the Google search ranking for specific keywords and search terms.  Content Ranked can help you with all of them.

Why should educational institutions use SEO to improve search engine rankings and visibility?

Data-driven SEO strategies can significantly increase the online presence of any type of organisation in the education sector—kindergartens and nurseries, state primary or secondary schools, and, of course, private schools.
A very large digital footprint is essential for all colleges and universities, as well as private institutions and education websites delivering courses to students of all ages and at all levels of study.

Students and parents use Google constantly. So information about your school or university should be visible, answer their queries quickly, and show positive feedback and success stories. With this increased brand awareness, increased enrolments, awards and other objectives are achievable.

SEO can help further enhance your positive reputation in the educational sector. Students are searching and by appearing at the top of Google’s search engine results you will deliver more prospective students onto your website, and more visitors to open days and similar events.

Education Sector SEO Fundamentals- Organic traffic, Keyword Research, Content Strategy, Technical SEO, On-page SEO, and Digital PR for Educational Websites

Organic traffic

Those visitors that land on your website from unpaid sources, what people consider free traffic. Organic sources here include search engines like Google, Bing, Yahoo, Yandex and others.

And here we have a MASSIVE misconception, organic traffic is not free, but it does have huge ROI potential for your project, school or institution – as long as you have good SEO.

Keyword Research
You maximise your visibility by appearing at the top for the things people actually search for about a tutor, teacher, course, school, college or university, and the list goes on. There are billions of potential options out there. Google Analytics and Google Search Console can help you find those that you want to rank higher for; as can literally thousands of tools – both free and paid.

You also want to look very closely at your competitors’ websites, where are they getting traffic from and in what volumes? Those are your visitors, they just need to be guided to the right web pages.

Putting all the fancy platforms and tools aside, you need to use your life and industry experience and think about the intent behind the search queries; then plan literally all your digital marketing around them. Lucky you, you now have a guide you can trust who can help you through the minefield for a fair price!

Content strategy

Based upon the above, your content creation focus should match exclusively with your campaign objectives. Otherwise, you are wasting time and money—something a huge number of education businesses and institutions do on daily basis with outdated advice and tactics that will take decades to show real results.

There are many, many kinds of content you can create to increase your website’s organic search traffic and build high authority for your institution online.

Technical SEO

making sure everything performs as it is supposed to and all the meta descriptions and pieces are in place.

The first step to all serious SEO campaigns is a proper technical SEO audit of the site in combination with competitor and content audits No need to go into great detail here – I can if you like, during a free consultation call or directly with a site audit.

On-page SEO

One of the most important pieces of the puzzle. You have to make sure you include all the information that your visitors need and expect to find if you hope to appear at the top of search results. Especially if convert them in any way when they visit your website.

In straightforward terms, this means including your target keywords in the content on the pages – but it is a little more mathematical than that these days. You can manually optimise your pages using SEO best practices against the top-performing sites for your keywords, but most education websites would need a sizeable team of SEO content writers to do this in any meaningful way.

Thankfully, you now have a helping hand with lots of experience on educational sites that are genuinely huge (over 200k pages) and there are an array of tools to help make this critical process less complicated and less painful for you and your team – especially if it is new to you.

Digital PR, Off-page SEO, and Backlinks

If a webpage links to another webpage it is telling a search engine on some level that the page linked to exists, and that it maybe something that a search engine wants to show to someone, sometime, somewhere. It’s better for everyone when the somethings are somehow connected.

With me? Despite all Google’s advancements, in 2023, search engines still crawl the web in a similar since JANET was still around. And Backlinks are still as important as every to promote your site and rank higher.

Digital PR for education uses a huge range of tactics to get external links, backlinks, pointed at your school website, or university course page, or tutoring service, or any other type of site in the sector. Press releases, guest posts, author sites, registering with directories and industry websites, Google My Business, local search, magazines, blogs, forums, notice boards, specialist email newsletters, and mostly importantly – other education sites and platforms in cluding Wikipedia. These are some of the key SEO tactics that make up a successful Digital PR campaign in the education sector.

How does SEO for schools work? High-quality Content and Link Building

As mentioned above, all of digital marketing and when it comes to SEO, it can all essentially be boiled down the two key factors – content and links. You need to prepare and deliver strategically in order to get your Content Ranked and succeed in reaching your campaign objectives.

I can help you do that, with bespoke services, consulting, training, guidance and support – or through ongoing SEO Services for educational purposes.

Essentially, the roadmap for any education SEO project is:

  • An SEO of Audit of your site covering all technical and on-page elements
  • Target audience/persona, competitor and sector research – specifically keyword research
  • Strategy development, including a content strategy for the short, mid and long term: you always get good ROI with Content Ranked!
  • Technical SEO work
  • Content production and On-page SEO
  • Digital PR
  • Track, iterate and repeat until your objectives are achieved

How can search engines find my school? Optimise your local SEO for a local, national, international or online educational SEO campaign.

If a page is published and no one links to it, does Google hear it? Well, yes, they do, but they probably won’t tell anyone else about it unless you do. By now you should know search engines need content, and links pointing to said content, to tell them the school, course, uni or college is actually there and in the location, you say it is.


Relevance, distance, and prominence are the three key elements that Google says are involved in local SEO.
To bring in more local clients, I combine our efforts on all three.


Local students are going to account for most of the business in schools and higher education. Therefore, developing a local SEO strategy is essential. Local education SEO can aid in bringing students to your institution. Increased online applications, phone calls, tours, and open day attendance will result in more students enrolling. It functions by making your website more visible in local education-related searches on search engines.


You can also use local SEO strategies regionally, nationally or internationally. Do you want Spanish students to come to your course in Cambridge? Well, if you write about it in Spanish and have the correct technical bits and bobs in place on your website, then you stand a good chance of getting some traffic and entrolments.


There is a bit more to it than that, of course, but I’m here to convince you to call me for more info, and then to pay me for the really juicy bits, or to do it for you and so on…

What services are offered in SEO for education package? How an seo agency for education can help in improving traffic and enrolment statistics for schools, higher education, international education or online education.

Lots of them, all relative to your project, all spoken about at length all over this site. I can seriously lift the visibility of your teachers, course, lessons, institution open, whatever you like and wherever you like. Also in any language, I think, certainly in all those I have worked with so far (over 5, I only speak 2, just). I can offer anything from a full site with 50k words of content, Press Releases that will get on Yahoo, Bloomberg or Associated Press, Your own Google stack and cloud sites – other fun stuff – plus backlinks individually on specific websites or guest posts to promote any of your services. And loads more.

SEO Audit for Schools and Colleges

Looks at all the aspects of technical, on-page and off-page SEO using Google tools and a whole lot of other fancy-dan platforms and software. Gives you great information and insights about your site, digital footprint and what yo need to focus on.

Why is there such a huge demand for SEO services for schools, SEO for higher education and SEO for education institutions in general?

Quite simply, it works. Plus COVID and the world finally realising that online education works really well for many students and areas of study – and people want it, lots of them do That is pretty refreshing, I think anyways. So, there has been a massive upsurge in non-traditional student markets as well as the traditional being ‘forced’ online.

Private online tutoring, group classes languages, professional skills and qualifications, and of course degree courses – both undergrad and postgraduate, are booming. Ecen belly dancing is available online now, I kid you not. You don’t need me to tell you the stats for any of it, you are here already, and I am not linking out to news articles about it from this page. I just needed the questions in some H2 tags to help rank this page (free lesson for you, and if you don’t know why that is important go and find out).

How much does an Education SEO agency cost? What sort of ROI can be expected? Is PPC involved as well? How long does it take?

All the classics. Well, how long is a piece of string? etc. In short, it is not cheap but not as expensive as most guru freelancers and large agencies will charge businesses. Enterprise SEO can cost a fortune, eye-watering amounts, for literally zip in terms of ROI. If you are reading this, there is a very strong possibility you have been involved in projects that have frittered money away. None of that around here. We are still flirting, and it takes time for people to fall in love, but it’s inevitable. Trust me

Project objectives, timeframe and tactics employed are 100% relative to your budget. I can work with you for peanuts, it will take years, but we will get there.

If you are looking for faster results, I can deliver those, but it costs money. Of course. for larger projects, there are larger budgets on an annual basis. I have managed sales & marketing campaign budgets, after deductions for salaries, up to the 150k mark. You can trust that Content Ranked pricing is fair and that your budget is in safe hands and will deliver you a solid ROI.

It takes time, a whole lot of precious time, to research, plan and execute a really top-notch SEO campaign in the education sector. The good news is that there are a lot, really a lot, of untapped opportunities for you to take advantage of, and not all of them require ridiculous levels of investment to reap the rewards, not much more than 3-6 months to see progress, and 12 months to see results – but it is all relative to the starting position, objectives and competition.

Has your organisation previously had SEO and let you down?

This happens from time to time and can be for a whole range of reasons. It is better not to blame anyone and simply move on. Of course, you may need some cleaning up work done. That is not a problem and all part of the service, most issues are generally uncovered during the SEO audit.

Of course, you may come to me with a specific issue or problem, in which case I offer a free 30-minute consultation and I will give you advice that can help, whether you choose to go with my services or not. Of course, I would not only help you to fix your problem, I’d grow your project for you too.

What are the benefits of partnering with an Education SEO Expert for digital marketing campaigns? Why pick me over an expensive SEO agency?

I’ll try to keep this brief, three points are enough for anyone, triple threat etc…

Unwavering loyalty and hard work for your project at a fair price. I’ve always fully applied myself and my teams to all projects, of all sizes (apart from this site 😆). An agency with a team who works on your project at the same time as 25 other things, or more, is unlikely to deliver the same dedication, quality of work, and results, for a comparable price.

Honest evaluation and realistic approach to achieving objectives relative to the budget you have available. No overpriced work or smoke and mirrors to be found in any services I, or Content Ranked, deliver or recommend.

25 years (!) education industry experience, with projects ranging in size from kitchen-table one-teacher start-ups to senior management of PLC-owned brands. Your education SEO project will benefit from all that experience in a way non-education industry agencies and freelancers cannot offer.

Told you- triple threat support for your Education SEO project!

  • Paul Delaney

    Entrepreneur | Publisher | SEO Professional - and owner of Content Ranked.

    If you need any help with your SEO or Digital Marketing project, please get in touch!