SEO for Education 
Content Ranked SEO Agency for Education

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Digital Marketing and SEO for Educational Organisations

What are the benefits of partnering with an Education SEO Expert for digital marketing campaigns? Why pick Content Ranked over an expensive SEO agency?

Return on investment – Content Ranked projects deliver growth and will reach your objectives, or we work for free until we do.

Straightforward – Content Ranked services and results are relative to your budget. No overselling and no overpricing.

Dedication – Content Ranked brings 25 years of education sales & marketing success to your project. Nothing is held back.

Content Ranked Roadmap for Education SEO Success

You need to prepare properly and then deliver strategically in order to get your educational Content Ranked. My team and I can help you reach your objectives with individual services, consulting, or monthly SEO Services.

The roadmap for education SEO projects with Content Ranked typically follows these steps:

 

  • On-boarding: establishing your objectives and budget
  • An SEO of Audit of your site covering all technical and on-page elements
  • Target audience/persona, competitor and sector research
  • Strategy development, including a content strategy for the short, mid and long term
  • Technical SEO work
  • Content production and On-page SEO
  • Digital PR
  • Track, iterate and repeat until the target is achieved, or exceeded, in the agreed timeframe
  • If your objectives are not achieved in the agreed timeframe, work will be free until they are

Content Ranked Delivers Results 

This UK based Content Ranked client operates in a competitive market in education. We delivered a content strategy, over 400 pages of optimised commercial content, off-page SEO, digital PR, and Google Business Profile services.

As a result, 15,000 additional visitors came to their site each month, and 50% year-on-year growth in organic leads was achieved. This contributed to a record student recruitment season.

SEO for education client traffic growth

SEO for Education Case Studies

For this UK education business in two very competitive spaces, we delivered a content marketing strategy, staff training, on-page optimisation of 150 sales pages, technical SEO support, and off-page SEO.

The client has more than 10,000 new target market visitors every month. This resulted in 50% growth in organic leads, contributing to all organic student recruitment records being broken every month for a whole season.

Education SEO client traffic increase working with content ranked

Education SEO Results in 2024

For this Content Ranked Education SEO client we secured more than 6500 ‘Featured SnippetsandPeople Also Ask questions at the top of Google search result pages through our strategy.

The client has experienced monthly organic traffic growth of 400% – their brand now reaches an additional 30,000 people in their target market, every month.

To achieve this growth the client’s competitors and target market were researched to find opportunities. The Content Ranked team then prepared and published optimised blog content. Within three months of starting the campaign, the client began to see results. 

Why should educational institutions use SEO to improve search engine rankings and visibility?

Data-driven SEO strategies can significantly increase the online presence of any type of organisation in the education sector—kindergartens and nurseries, state primary or secondary schools, and, of course, private schools and sixth-form colleges. After-school tuition centres and private online tutors can use SEO to grow.

A very large digital footprint is essential for all universities and higher education institutions. Video course platforms, and all education websites delivering live lessons to students online need visibility.

Students and parents use Google constantly. So information about your school or university should be visible, answer their queries quickly, and show positive feedback and success stories. With this increased brand awareness, increased enrolments, awards and other growth objectives are more achievable.

SEO enhance your positive reputation in the educational sector. Students are searching and by appearing at the top of Google’s search engine results you will deliver more prospective students onto your website, more visitors to open days and events and more students.

Frequently asked questions

What is organic traffic?

Those visitors that land on your website from unpaid sources, what people consider free traffic. Organic sources here include search engines like Google, Bing, Yahoo, Yandex and others.

And here we have a MASSIVE misconception, organic traffic is not free, but it does have huge ROI potential for your project, school or institution – as long as you have good SEO.

What is a content strategy?

What is a content strategy?

Your content creation focus should match exclusively with your campaign objectives. Otherwise, you are wasting time and money—something a huge number of education businesses and institutions do on daily basis with outdated advice and tactics that will take decades to show real results.

There are many, many kinds of content you can create to increase your website’s organic search traffic and build high authority for your institution online.

What services are offered in SEO for education packages?

What services are offered in SEO for education packages?

How an SEO agency for education can help in improving traffic and enrolment statistics for schools, higher education, international education or online education.

Lots of them, all relative to your project, all spoken about at length all over this site. I can seriously lift the visibility of your teachers, course, lessons, institution open, whatever you like and wherever you like. Also in any language, I think, certainly in all those I have worked with so far (over 5, I only speak 2, just). I can offer anything from a full site with 50k words of content, Press Releases that will get on Yahoo, Bloomberg or Associated Press, Your own Google stack and cloud sites – other fun stuff – plus backlinks individually on specific websites or guest posts to promote any of your services. And loads more.cation businesses and institutions do on daily basis with outdated advice and tactics that will take decades to show real results.

What are Education SEO Services?

-What are Education SEO Services?

Education SEO Services cover the multitude of variables that contribute to putting a webpage at the top of search results.

Search Engine Optimisation, or SEO, Services are intended to increase visibility and ultimately organic search traffic to webpages. These are often provided by specialist agencies or freelancers who are experienced with all aspects of digital marketing and with multiple business models.

SEO increases brand, service and product awareness, website and social media traffic, sign-ups, leads and conversions for a project. It is normally carried out for commercial intentions and objectives, but not always.

A serious SEO campaign ensures a website is properly structured, the technical aspects function well, the content on the website is properly targeted and optimised, and that there is an integrated off-site promotional campaign.

The real objective of SEO is the conversion of a searcher, to a visitor, to a reader, and ultimately into a sign-up, enquiry, phone call, email, lead or sale of any description. Of course, this is relative to the purpose of the landing pages and the search intent behind the keyword(s) being targeted in the first place.

If that all makes sense to you, great. You are well ahead of most of the education industry already.

SEO in Education helps focus digital marketing efforts on the areas that tangibly increase awareness and ultimately enrolment for private tutors, courses, educational consultants, agencies, schools, colleges and universities.

Educational institutions also increase the digital visibility of non-admissions-related content. Perhaps to announce new staff, awards, accreditations, results, present research, a change of location or new building, or to promote an offline event.

There are a myriad of other motivations for educational organisations to appear at the top of the Google search ranking for specific keywords and search terms.  Content Ranked can help you with all of them.

How does SEO for Education work?

How does SEO for Education work? “High-quality Content and Link Building”

The Education SEO Fundamentals you need in place to get organic traffic are: Keyword Research, Content Strategy, Technical SEO, On-page SEO, and Digital PR for Educational Websites

 

What is keyword research?

What is keyword research?

You maximise your visibility by appearing at the top for the things people actually search for about a tutor, teacher, course, school, college or university, and the list goes on. There are billions of potential options out there. Google Analytics and Google Search Console can help you find those that you want to rank higher for; as can literally thousands of tools – both free and paid.

You also want to look very closely at your competitors’ websites, where are they getting traffic from and in what volumes? Those are your visitors, they just need to be guided to the right web pages.

Putting all the fancy platforms and tools aside, you need to use your life and industry experience and think about the intent behind the search queries; then plan literally all your digital marketing around them. Lucky you, you now have a guide you can trust who can help you through the minefield for a fair price!

And here we have a MASSIVE misconception, organic traffic is not free, but it does have huge ROI potential for your project, school or institution – as long as you have good SEO.

What is technical SEO?

What is technical SEO?

making sure everything performs as it is supposed to on your website and all the meta descriptions and pieces are in place.

The first step to all serious SEO campaigns is a proper technical SEO audit of the site in combination with competitor and content audits No need to go into great detail here – I can if you like, during a free consultation call or directly with a site audit.

What is on-page SEO?

What is on-page SEO?

One of the most important pieces of the puzzle. You have to make sure you include all the information that your visitors need and expect to find if you hope to appear at the top of search results. Especially if convert them in any way when they visit your website.

In straightforward terms, this means including your target keywords in the content on the pages – but it is a little more mathematical than that these days. You can manually optimise your pages using SEO best practices against the top-performing sites for your keywords, but most education websites would need a sizeable team of SEO content writers to do this in any meaningful way.

Thankfully, you now have a helping hand with lots of experience on educational sites that are genuinely huge (over 200k pages) and there are an array of tools to help make this critical process less complicated and less painful for you and your team – especially if it is new to you.

What are digital PR, off-page SEO, and backlinks?

What are digital PR, off-page SEO, and backlinks?

If a webpage links to another webpage it is telling a search engine on some level that the page linked to exists, and that it maybe something that a search engine wants to show to someone, sometime, somewhere. It’s better for everyone when the somethings are somehow connected.

With me? Despite all Google’s advancements, in 2023, search engines still crawl the web in a similar way to when JANET was still around. And Backlinks are still as important as every to promote your site and rank higher.

Digital PR for education uses a huge range of tactics to get external links, backlinks, pointed at your school website, or university course page, or tutoring service, or any other type of site in the sector. Press releases, guest posts, author sites, registering with directories and industry websites, Google My Business, local search, magazines, blogs, forums, notice boards, specialist email newsletters, and mostly importantly – other education sites and platforms in cluding Wikipedia. These are some of the key SEO tactics that make up a successful Digital PR campaign in the education sector.

What is a content strategy?

What is a content strategy?

Your content creation focus should match exclusively with your campaign objectives. Otherwise, you are wasting time and money—something a huge number of education businesses and institutions do on daily basis with outdated advice and tactics that will take decades to show real results.

There are many, many kinds of content you can create to increase your website’s organic search traffic and build high authority for your institution online.

SEO Audit for Schools and Colleges

Looks at all the aspects of technical, on-page and off-page SEO using Google tools and a whole lot of other fancy-dan platforms and software. Gives you great information and insights about your site, digital footprint and what yo need to focus on.

Why is there such a huge demand for SEO services for schools, SEO for higher education and SEO for education institutions in general?

Quite simply, it works. Plus COVID and the world finally realising that online education works really well for many students and areas of study – and people want it, lots of them do That is pretty refreshing, I think anyways. So, there has been a massive upsurge in non-traditional student markets as well as the traditional being ‘forced’ online.

Private online tutoring, group classes languages, professional skills and qualifications, and of course degree courses – both undergrad and postgraduate, are booming. Ecen belly dancing is available online now, I kid you not. You don’t need me to tell you the stats for any of it, you are here already, and I am not linking out to news articles about it from this page. I just needed the questions in some H2 tags to help rank this page (free lesson for you, and if you don’t know why that is important go and find out).

How much does an Education SEO agency cost? What sort of ROI can be expected? Is PPC involved as well? How long does it take?

All the classics. Well, how long is a piece of string? etc. In short, it is not cheap but not as expensive as most guru freelancers and large agencies will charge businesses. Enterprise SEO can cost a fortune, eye-watering amounts, for literally zip in terms of ROI. If you are reading this, there is a very strong possibility you have been involved in projects that have frittered money away. None of that around here. We are still flirting, and it takes time for people to fall in love, but it’s inevitable. Trust me

Project objectives, timeframe and tactics employed are 100% relative to your budget. I can work with you for peanuts, it will take years, but we will get there.

If you are looking for faster results, I can deliver those, but it costs money. Of course. for larger projects, there are larger budgets on an annual basis. I have managed sales & marketing campaign budgets, after deductions for salaries, up to the 150k mark. You can trust that Content Ranked pricing is fair and that your budget is in safe hands and will deliver you a solid ROI.

It takes time, a whole lot of precious time, to research, plan and execute a really top-notch SEO campaign in the education sector. The good news is that there are a lot, really a lot, of untapped opportunities for you to take advantage of, and not all of them require ridiculous levels of investment to reap the rewards, not much more than 3-6 months to see progress, and 12 months to see results – but it is all relative to the starting position, objectives and competition.

Has your organisation previously had SEO and let you down?

This happens from time to time and can be for a whole range of reasons. It is better not to blame anyone and simply move on. Of course, you may need some cleaning up work done. That is not a problem and all part of the service, most issues are generally uncovered during the SEO audit.

Of course, you may come to me with a specific issue or problem, in which case I offer a free 30-minute consultation and I will give you advice that can help, whether you choose to go with any of my services listed below, or not. 

 

Organic Search Educational SEO [Search Engine Optimization] for Education Institutions and Educational Websites 

SEO for Educational Institutions | SEO for Schools | Digital Marketing Strategy for Education SEO | PPC & Education SEO Agency

  • Paul Delaney

    Entrepreneur | Publisher | SEO Professional - and owner of Content Ranked.

    If you need any help with your SEO or Digital Marketing project, please get in touch!