SEO in Edinburgh|Scotland|UK|International

SEO Services Edinburgh

With our help, your business will reach page 1 and stay there, for as many keywords as you would like.

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Content Ranked > Results without the ramble

Straight-forward SEO Packages

*Rolling monthly contracts with no commitment. Unforeseen website work may be required. Monthly meetings and reporting.

**Minimum 6-month campaign

***Sign up for six months and we will give you a new WordPress website (conditions apply).

SEO Services Edinburgh

Online Marketing is everything in 2021

We live in turbulent times and online visibility, leads and sales are now key. This is true for almost every business in every sector. If you are selling something, and most of us are, you need to be at the top of the Google search results. We will help you do that with affordable search engine optimisation strategies that aim to bring you more customers.

We specialise in helping businesses who are being left behind by competitors with a high-quality website, but perhaps not better service or better products. Don’t worry if it is all new to you. We will help, and we’re honest.

Digital marketing strategies

There are lots of small businesses that go out and get a website designed by a great web designer. It isn’t strange to find that without search engine optimisation (SEO), no-one sees it. Having a digital marketing strategy before you start is always the best plan.

You need to make sure that you get your products or services in front of the people who need or want them. Reaching the top of search engine results is a long-term plan. It gets you a lot more traffic to your website for you to turn into customers. Our strategies help you to do that.

Content Ranked | Edinburgh

We prefer to meet with our clients in online video calls, especially since the pandemic. Our team works remotely to each other and it’s easier. We understand this is not for everyone – so let us know if you’d prefer a visit.

We have very strong roots in Edinburgh and are located at Goldenacre; next to Trinity, Leith, Stockbridge, and Edinburgh New Town. It’s a great part of the city; the Botanics is just down the road and Inverleith Park close by. We are not far from what’s now called the Ferry Road Path – forever known as the old railway in north-east Edinburgh.

We offer free thirty minute consultations and would love to hear from you. You will get some advice that will help you, even if you choose not to use our services. Fill out the form at the top of the page or drop us an email, SMS, iMessage, WhatsApp, or Telegram or give us a call.

+447701088769

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Content Ranked | Edinburgh

Why are we your SEO Experts in Edinburgh?

SEO Audit Edinburgh

All of our campaigns start out with an audit of your website and existing digital footprint. We also need to know about your business objectives and previous campaigns. 

We look at your current position and results and how you compare to your competitors. We analyse your ranking on search engines, social channels, and Google My Business.

Our reports are thorough and our advice is with your best interests in mind. We will give an overview of what you have to do to reach your objectives using SEO campaigns.

If any issues are flagged then we will explain what to do to fix them. Depending on your package, we will do it for you, or even build you a whole new WordPress site. 

Web development

Your website is the hub of your digital presence. Naturally, you have a vision and expectations that you want to be fulfilled. You also need to focus on converting visitors. 

As well as ranking them, we also build websites for our clients. If you need one for you business, or a microsite or landing pages for a campaign, we can do it for you. Our team combine your objectives with design skills to create the canvas where you’ll apply your digital marketing techniques and search engine optimisation strategy.

WordPress sites are all that most businesses and campaigns need. If you have a preferred CMS or site builder then we work to your requirements. We can also deal with more advanced sites with bespoke integrations.  

 

SEO Strategies

New websites and those that haven’t seen much action in a while need time to get on their feet.

During this period you will make sure that all the technical bits and pieces are working properly and improve customer experience on your site. You need to make sure you are happy with the way everything looks and feels. 

You have to be sure you are presenting your business in the way your customers expect. You also need to get some keyword focussed content up there. Make sure your social media channels and Google My Business are sorted as well.

You will start to rise up the rankings and generate more traffic, leads, and sales for your business. This is a crucial phase and you need to publish and promote your content wisely. It is also a sensible idea to get your processes and procedures in place to support your growing business.

As you see more results from us, your Edinburgh SEO company, we will adjust your campaigns. We will do more of what is working, and less of what is not, as you move along the path to success.

Google uses both Maps and Search results to push local businesses and local marketing campaigns. SEO marketing Edinburgh can be considered city-wide, any or every, postcode. You will even see results further afield. Many businesses can get a lot more customers from a properly focussed local campaign.

If the Google My Business platform is already a key part of your strategy, and it should be, you need to target the local packs. The three-pack, as it is sometimes known, appears above the top results on search pages for 1000s of terms in Edinburgh now. The conversion figures for businesses ranking on Google Maps are well publicised and you need to be there. For larger companies, thinking globally, but acting locally, is a very sensible thing to do. 

Our Edinburgh SEO services rank you both in Google Search and on Google Maps. We also make sure your business ranks on all other popular search engines and map platforms. Use us as your Edinburgh SEO agency to ensure your business is visible and help make the phone ring.

National campaigns are popular with companies that need more than local SEO Edinburgh. Often larger brands when they launch a new product or service or simply wish to dominate their marketplace. Companies entering a new market also use strategies of this type to ensure they achieve maximum reach in minimum time. The competition is never easy, and it is essential to plan your tactics and allocate your funds correctly. That’s how you achieve maximum return-on-investment.

Market domination is not for the faint-hearted and you will need to have your wits about you and a good team on your side. There are always highs and lows, but it is achievable – after all, those folk over there did it, so why can you? Once you get there, inevitably, you need to stay there and protect your market position at the same time as continuing to generate new business.

Our data, experience, and guidance will help you to make important decisions. We work with you and your team to take a sensible and measured approach in a realistic time-frame. Our National SEO campaigns deliver sustainable long-term results that ensure your brand is always in the shop window.

 

“…we’re international, continental, but we’re south of Glasgow.” The number of product searches that are made online every day is a ludicrous figure, larger than any of us can imagine. For the companies that have the resources to go international, and even continental the potential rewards are huge. With the right plan in place, it is not the hardest thing in the world. 

Of course, competition is very difficult and you’ll be going up against the best in your industry. You will need enough content to compete with the Murdoch family and you better have a very solid team with you. Campaigns of this type are for brands battling to be the only ones their customers think about. It is challenging to stay ahead, especially in such a crowded marketplace. You have to closely watch, and learn from, your competitor’s moves.

We do not publish any prices for international search engine optimisation campaigns, please get in touch about your project. 

Market research

Target Market

Successful businesses know all about their target customers and what their competitors do to attract & convert them into paying clients.

We can deliver you insightful customer personas and with the analysis that matters, to help you know your market. Missing out this process is an error many make.

Competitor Research in Edinburgh

As good as you may be, pay attention to the marketplace you are in, or quickly, you will not be in it. 

You need to match and mirror to then move past the competition, on your way to the top. They have your customers right now, our detailed insights will help get them spending their money with your company.

Keyword Research

In 2021 every business owner or manager should have a rough idea of what these are and what they are for. If you do not, we’ll teach you, and it is an important lesson. Nothing you do online to find customers has any point if you are not targeting the correct keywords for your business

You have to do the research, make the choices, and plan correctly using the proper tools. Your content has to be written for the reader, not the writer, especially when selling.

We will provide you with expert keyword research and explain how you use it to make more traffic and leads for your business.

Content Marketing

You need to provide your audience with something of value to them for free whether or not they become your customer. If you focus on the keywords you know are converting for your competitors, and give people well-written and useful information, what happens? People trust you more. They will then buy from you when they are ready

We get your quality Content Ranked. We also help you publish SEO focussed content that makes your audience want to interact with your brand. Or we can do it for you. 

Content creation Edinburgh

We can develop you engaging Landing-pages, Internal Sites, or Microsites that use new or existing content. We can write you expert-level content that will resonate with your audiences. We can create professional visual and video content for you that will drive your audience to engage on your digital platforms.

All carefully planned to generate more clicks, capture more leads and convert more sales for your business.

On-page SEO

SEO is a long game and one that requires patience and strategy. At the centre of it is your website and what’s on your webpages. There are more than 200 factors that Google uses to assess where it’s going to put a page in the rankings. You need to make sure you tick the boxes.

Our on-page SEO process uses tools and experience to professionally benchmark your performance against your top competitors. We then make sure you’re better.

Local SEO Edinburgh

If your page isn’t on the first page of Google’s results then it’s virtually invisible to your customers. Our process to get you there is one that businesses in Edinburgh, and elsewhere, use safely and successfully. It works. 

We work with businesses on campaigns of all sizes. We are always very happy to use our skills and experience helping small businesses, sole traders, and the self-employed.

Search engines

Google is obviously the big guy, but it is not the only game in town. Our SEO Services in Edinburgh make sure that you are ranking on Bing, Duck-Duck Go, and Yahoo (obviously) as well as with the main player. 

We also help you to get a wider reach for your social media posts. In particular YouTube videos and your Google My Business business profile.

Email marketing Edinburgh

Your Brand needs to be active even on unfashionable channels and email is still one of the most profitable. If used correctly, it is also an easy way to drive traffic to your content, and help move your rankings in the right direction. Mailchimp is not the only player you may be better with an alternative approach. 

We can help you with campaigns to nurture clients via Automated campaigns. They can support one-off promo campaigns, product launches, and/or regular Newsletter activities.

We can help you with an integrated strategy that nurtures your clients via Automated campaigns to support one-off promo campaigns, product launches and/or regular Newsletter activities.

 

Social media

You are wasting opportunities if you are not using the social networks your customers and competitors use. They are generating leads and making sales while you’re on platforms that no-one is looking for a plumber on.

We can help you present your business correctly and take opportunities on the networks where your customers actually spend half their lives.

It can be a challenge to do anything for a small business, so we take all the hassle out of it for you. 

Web 2.0

There are loads of places people have profiles and pages online that are not Facebook, Instagram, or Tik Tok. MySpace really is still a thing, and your business can have a profile on it; and everywhere else too. For free.

You can build loads of these, Google likes businesses with a large digital footprint. They will produce traffic if you build them well in the right places. Making sure they are good and have decent content – a lot of time and maybe too much hassle for you. It is not for us.

Social media marketing agency Edinburgh

We can manage your adverts and channels directly, or provide bespoke guidance and support. 

Social media automation saves time and money for small businesses with some of the mundane tasks.

We can help you use safe and secure automation to support campaigns, allowing you time to focus on your core business and not worrying about Facebook. 

Off-page SEO

There are lots of things that happen away from your website that make a difference to people finding you online. Basically, you need to get as many links from as many decent websites as possible, back to your pages. 

Newspapers and popular websites are decent for obvious reasons. There are loads of options, some more effective than others. Don’t buy cheap spam links, it’ll take us ages to clean it up.

Edinburgh Press Release

If you’ve got a big event or product launch, you’ll need some hype. Our press release service can get your message out and engage with journalists, influencers, and bloggers. 

As amazing as it may sound, in 2021, a hair salon in Leith really can put out a press release about special summer pricing. Vogue might not be on the phone, but we’ll get the info published online and get you links to your site.

Public Relations

Just like press releases, public relations are an important part of your off-page SEO.

It might sound like putting a fancy name to a simple process, but you need someone to do it. To take care of getting your business onto blogs in your trade, sector, or industry – especially the ones you’ve not heard of.

We can do all of that for you, and publish interviews and articles in your name with links to your company site.

Link Building

You need links to your website from all sorts of places. Those that are used by people to find your business and buy things are the best ones. You also need to be listed in as many places as possible for your sector or industry. 

Other types of links you need help to build authority, so you rank higher in Google. You can get these from all sorts of places online, and you may have seen them. Most will hurt you, not help you. We can build you safe links from places that you control to help build authority.

We go the extra mile

As we mentioned before, we like to work with smaller businesses in Edinburgh. We do this to try to help to make a positive difference to independent companies.

As a small business ourselves, we know how hard it is to compete with large outfits with lots of money for Google AdWords and Facebook advertising. We want to use our skills, knowledge, and experience to help you to do it without paying high prices to big companies.

SEO or SEM?

We are always going to come down on the same side here – in the middle-ish.

Really, if you’ve got the money for your marketing campaign, go for it. Chuck it all at Google Ads, Facebook, or other paid ads. You will get website traffic and make your money – if you know how to do it correctly.

If you’re a (very) small business, or one without much time, knowledge, or budget. Maybe a larger business that knows you need to spend budget wisely. Or one that just does not want to give Google or Facebook money – SEO all the way!

Win-wins

SEO Companies in Edinburgh

We have no interest in competing with anyone for clients. We’re just internet marketers. We know as well as you do that virtually every company out there needs something fixed, re-done, stepped-up, or just binned. We’d like to help you do more of it.

Everything on this page is available white-labeled at prices to help make you more money and may improve your client metrics too. We’re all about the win-win, if you are as well, please give us a shout sometime. 

Are you a freelance SEO consultant Edinburgh?

Just what is it that you want to do? If you wanna be free to do what you wanna do, away baby, let’s go.

White label SEO services to free up your time to find more clients. We are all about the win-win. We focus on SEO and PPC isn’t our thing. 

We can also help you with affiliate marketing. Please call us sometime.

Content Ranked | SEO | Web Design

You can find us not far from In Touch and Herringbone, two great places to eat that are popular with residents of Inverleith, Warriston, Trinity, Wardie, Boswell, and Cannonmills.  We’re also not far from Millenium Motors, The Dundas Veterinary Group, and the Inverleith Salesroom.

We do not meet with clients on our premises, we work from home and it’s not suitable. Due to the nature of our work, it is often better to meet online to easily look at your website(s) and so forth.

However, Cafe Montagu and Oliver’s Coffee House are great places to meet closeby. The Inverleith, The Raeburn in Stockbridge or The Orchard at Canonmills are also popular places for clients who like an in-person consultation

We also travel to meet with our clients in their premises in Newhaven, the Shore, Edinburgh New Town, Newington, and Marchmont. Meetings in Tollcross, Bruntsfield, Morningside, Polwarth, The West-End, Haymarket & Gorgie. Sometimes close to Easter Road, Leith Links, Restalrig, Lochend, Abbeyhill, or Meadowbank. As well Seafield, Craigentinny and in all other areas of the City of Edinburgh.

We also regularly work with clients from Portobello, Musselburgh, Prestonpans, Haddington and North Berwick. Our teams can work with clients from all over East Lothian.

If you’d like a commitment-free consultation about your business or campaign, get in touch. Please fill out the form at the top of the page or drop us an email, SMS, iMessage, WhatsApp, or Telegram or give us a call.

Content Ranked | Edinburgh

18 Inverleith Gardens, Edinburgh, EH3 5PS, United Kingdom

You can send me your infrequent newsletter